P&C is an accounting firm based in Auckland, blending a deep understanding of Pacific traditions with expertise in New Zealand’s business landscape.
Their mission is to empower local businesses – particularly within the Pasifika community – by guiding them to financial success in Aotearoa’s diverse and dynamic market.
P&C offers end-to-end support for New Zealand businesses, from start-up guidance and compliance to expert accounting, taxation, and property accounting services. They pair strategic business advisory with meticulous financial management to help businesses thrive, drawing on over two decades of experience.
To meet the challenge of scaling operations while maintaining high-quality customer service, P&C partnered with Seisma and Google to implement agentic AI technology – Gemini Enterprise.
The outcome: streamlined client onboarding, faster financial analysis, and more time to focus on strategic growth.
A Growing, Client-Centric Firm
P&C has rapidly established itself as a trusted advisor to its clients. Despite a lean team, the firm maintains an unwavering commitment to high-touch client engagement and rigorous compliance standards.
To further grow the business, this introduced operational pressures. Reviewing detailed financial statements, reconciling bank records, and preparing engagement documents consumed an increasing proportion of the team’s time – time that could otherwise be dedicated to strategic client support.
“Rather than being tied up in administrative tasks, we wanted to focus on what truly drives value for our clients: delivering strategic insights and proactive advice,” explains Peter Lee, CEO and founder, P&C.
Client onboarding emerged as a critical bottleneck. Reviewing 60+ pages of financial statements alongside 50+ pages of bank records could take two to three hours per client, sometimes half a day, before meaningful analysis could even begin.
Peter notes, “P&C is a new practice with a focus on getting things right from the start. With limited resources, I saw this partnership with Seisma and Google Gemini Enterprise as a way be compliant from the outset. And, a clear path to growth and scalability”
The Challenge of Operational Efficiency
P&C’s primary pain points lay in repetitive yet essential tasks:
- Drafting client engagement letters and quotes
- Analysing financial statements for anomalies
- Reconciling transactions while ensuring compliance
- Managing follow-ups to keep clients on schedule
While hiring additional staff was an option, Peter’s objective was to scale intelligently, enhancing efficiency and maintaining quality without substantially increasing headcount.
“Every client is different, and no two accounting practices operate the same way. Our approach is to understand their workflows, challenges, and goals before designing AI solutions. For P&C, this meant working with Peter to understand key pain areas, working through their business processes and where time was being consumed by repetitive work,” explains Warwick Taggart, Google Platform Director at Seisma Group.
Enter Seisma and Google Agentspace
Seisma had already established a track record of expertise and reliability through prior projects with Peter. Their collaborative, responsive, and cost-effective approach aligned seamlessly with the firm’s objectives.
“It was an easy decision,” Peter recalls. “Seisma understood my business, and the Google ecosystem already fits the way we work. Compared with large global players, the process has been smoother, more professional, and more affordable.”
Google was the natural choice for the technology platform, integrating effortlessly with the firm’s existing ecosystem of shared Drive, Email, and productivity tools, while providing enterprise-grade compliance and scalability.
“By leveraging Google Gemini Enterprise, we were able to implement AI agents that integrated seamlessly with our existing tools,” Peter added. “Seisma truly grasped our operational workflows. They combined the right technical expertise with an approachable, hands-on style.”
“Our role doesn’t end at deployment,” Warwick Taggart explains. “We continue to support Peter’s business by putting in the foundation so iterative improvements can be made, and ensuring the technology evolves alongside his business. The goal is a sustainable advantage, not just a short-term solution.”
Building an Agentic AI Practice
Seisma designed a suite of Gemini Enterprise AI agents to optimise operational efficiency across the firm:
- Financial Statement Analysis
- Bank Statement Transaction Review
- Client Invoice Review
- Company Expenses Review
These agents work alongside staff, automating repetitive tasks while maintaining human oversight. Integration with shared Drive ensures secure, auditable workflows throughout.
“It’s like having a team of specialists working behind the scenes,” Peter notes. “Every client interaction is faster, more accurate, and consistently high-quality.”
Beyond these core functions, Gemini Enterprise has also supported other areas of the business. Peter highlights its usefulness for automatic drafting of emails, inbox reviews, and even marketing and content work - providing the team with more time to focus on strategic and high-value activities.
“AI isn’t about replacing human expertise – it’s about empowering your people,” explains Warwick. “For P&C, we built agents capable of handling data entry, client reminders, and basic research, freeing the team to focus on high-value work such as advisory services and deepening client relationships.”
Results: Efficiency, Accuracy, Growth
The results for P&C have been transformative:
- Time savings: Client onboarding, once a half-day activity, now takes minutes instead of hours.
- Enhanced analytics: Gemini Enterprise AI agents identify anomalies and risks that might otherwise be missed.
- Increased capacity: Time can now be dedicated to high-value advisory work and strengthening client relationships.
By leveraging AI, P&C has scaled its operations without compromising quality, positioning the firm for sustained growth in a competitive market.
“Since launch, we’ve seen a dramatic reduction in effort for the repetitive tasks,” observed Warwick. “P&C can focus more on client engagement, delivering faster turnaround times, and the ability to take on more business without increasing headcount.”
A Competitive Edge Through Innovation
By embracing AI early, P&C has positioned itself ahead of its peers. This story demonstrates that technology isn’t just for large firms; with the right partners, even smaller practices can gain a competitive advantage and deliver superior outcomes for clients.
Faster onboarding, precise analysis, and reduced administrative burden allow more time to be devoted to strategic advisory services.
“AI allows us to operate at a higher level without constantly expanding the team,” Peter notes. “It’s a game-changer for accounting firms aiming to scale strategically.”
The partnership between Seisma Group and Google showcases the power of combining local expertise with global-scale technology, delivering solutions that are innovative, practical, and transformational.
“At Seisma, we leverage our expertise with global technology,” explains Warwick. “We focus on practical, measurable outcomes that enable our customers to grow – whether that’s reducing effort, simplifying processes, or sharing the lessons learnt through delivery. Implementing AI successfully is about ensuring governance, transparency, control, and alignment with business objectives are at the core of every solution we deliver.”
Seisma and Google enable organisations to grow smarter, operate more efficiently, and deliver exceptional client outcomes.